About Me
Sabrina Sirhal is an Integrated Marketing & Media Executive with 15+ years’ of global brand and agency experience, managing budgets of up to $750MM and living at the intersection of brand x performance.
Sabrina brings a unique blend of brand-side and agency experience, partnering with cross-functional teams to develop and execute data-driven, culturally relevant campaigns that build awareness, engagement, and measurable business growth.
Sabrina specializes in marketing strategy, media planning and activation, and digital transformation, with hands-on leadership across broadcast, print, OOH, advanced TV, branded content, programmatic, gaming, paid and organic social, SEO, SEM, ad tech, and emerging media platforms. My work consistently balances creative storytelling with performance marketing, ensuring brand impact translates into sales and ROI. Some highlights include the Kia Hamster campaigns and NBA activations including the Blake Griffin All-Star Slam Dunk.
Throughout her career, Sabrina has led campaigns across Automotive, CPG, QSR, Healthcare, Entertainment, Real Estate, and Insurance, with a natural ability to build long-term partnerships and align stakeholders around shared goals. Known for calm leadership in fast-paced environments, Sabrina thrives at the intersection of strategy, execution, and innovation.
Sabrina brings a global perspective, having lived and conducted business internationally and speaking multiple languages. She holds an MBA in Marketing from Pepperdine Graziadio School of Business and Management and is passionate about building brands that resonate culturally and perform commercially.
About Me
Sabrina Sirhal is an Integrated Marketing & Media Executive with 15+ years’ of global brand and agency experience, managing budgets of up to $750MM and living at the intersection of brand x performance.
Sabrina brings a unique blend of brand-side and agency experience, partnering with cross-functional teams to develop and execute data-driven, culturally relevant campaigns that build awareness, engagement, and measurable business growth.
Sabrina specializes in marketing strategy, media planning and activation, and digital transformation, with hands-on leadership across broadcast, print, OOH, advanced TV, branded content, programmatic, gaming, paid and organic social, SEO, SEM, ad tech, and emerging media platforms. My work consistently balances creative storytelling with performance marketing, ensuring brand impact translates into sales and ROI. Some highlights include the Kia Hamster campaigns and NBA activations including the Blake Griffin All-Star Slam Dunk.
Throughout her career, Sabrina has led campaigns across Automotive, CPG, QSR, Healthcare, Entertainment, Real Estate, and Insurance, with a natural ability to build long-term partnerships and align stakeholders around shared goals. Known for calm leadership in fast-paced environments, Sabrina thrives at the intersection of strategy, execution, and innovation.
Sabrina brings a global perspective, having lived and conducted business internationally and speaking multiple languages. She holds an MBA in Marketing from Pepperdine Graziadio School of Business and Management and is passionate about building brands that resonate culturally and perform commercially.
Who Am I?
Sabrina Sirhal is an Integrated Marketing & Media Executive with 15+ years’ of global brand and agency experience, managing budgets of up to $750MM and living at the intersection of brand x performance.
Sabrina brings a unique blend of brand-side and agency experience, partnering with cross-functional teams to develop and execute data-driven, culturally relevant campaigns that build awareness, engagement, and measurable business growth.
Sabrina specializes in marketing strategy, media planning and activation, and digital transformation, with hands-on leadership across broadcast, print, OOH, advanced TV, branded content, programmatic, gaming, paid and organic social, SEO, SEM, ad tech, and emerging media platforms. My work consistently balances creative storytelling with performance marketing, ensuring brand impact translates into sales and ROI. Some highlights include the Kia Hamster campaigns and NBA activations including the Blake Griffin All-Star Slam Dunk.
Throughout her career, Sabrina has led campaigns across Automotive, CPG, QSR, Healthcare, Entertainment, Real Estate, and Insurance, with a natural ability to build long-term partnerships and align stakeholders around shared goals. Known for calm leadership in fast-paced environments, Sabrina thrives at the intersection of strategy, execution, and innovation.
Sabrina brings a global perspective, having lived and conducted business internationally and speaking multiple languages. She holds an MBA in Marketing from Pepperdine Graziadio School of Business and Management and is passionate about building brands that resonate culturally and perform commercially.
Sabrina Sirhal is an Integrated Marketing & Media Executive with 15+ years’ of global brand and agency experience managing budgets up to $750MM, spanning CPG, automotive, entertainment, QSR, and healthcare industries.
Sabrina has proven success building iconic brands through creative storytelling, digital innovation, and performance-driven media. Strategic omni-channel consumer and growth marketing campaigns across paid, owned, and earned channels including TV, digital, paid social, programmatic, influencer, SEM, SEO (GEO), OOH, in-theater, print, CRM, and retail media.
Strong cross-functional leader with a track record of managing internal teams and agencies, optimizing media performance, and delivering award-winning campaigns for global and national audiences.
What Differentiates Me?
My Unique Selling Proposition
Innovator
I am a creator. I like to innovate and do things differently than they’ve done before. I like to break new ground so my work stands apart from standard fare.
I am a competitor - I compete with complacency, comfort zone, and who I was yesterday.
Connector
I am a connector. I connect the dots between people, processes and ideas so that campaigns feel bigger and dollars go further. I see connections that others don’t realize are there.
Fixer
I solve problems. I’m not the loudest person in the room, but I get things done. People come to me when they’re in a jam because they know I put the work first and won’t make things about myself - IYKYK.
Values
Monet Goode
Monet is a lifelong educator with a passion for creating accessible, engaging learning experiences. Known for a calm, encouraging teaching style, Monet believes that growth happens when learners feel both challenged and supported.
Emmett Marsh
Emmett is a detail-oriented instructor who’s spent the past decade helping people develop new tools, habits, and mindsets. Their approach is clear, practical, and always infused with curiosity and care.
Eleanor Parks
Eleanor's background spans education, coaching, and creative development. With a strong focus on process and progress, Eleanor helps learners move from where they are to where they want to be—one step at a time.